Terms were not disclosed.
The show will retain its name. Tom Turner, one of DM Days' four partners and its head of programming, will work with the DMA as a consultant.
"What started out as a small New York direct marketing luncheon 37 years ago has turned into one of the premiere regional conferences for direct marketers," said H. Robert Wientzen, DMA president-CEO, in a statement. He said the 2003 show, scheduled for June 2-4 at New York's Jacob Javits Center, will take place as planned, and he indicated the DMA intends to grow new categories of attendees and exhibitors for the event.
BtoB reported last June that Courtenay Communications, publisher of DM News, was in talks to buy the conference, but a final agreement could not be reached. Courtenay Communications has a lawsuit pending against DM Days alleging breach of contract in connection with those negotiations.