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BtoB

DMA creates separate home page for b-to-b marketers

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New York--The Direct Marketing Association announced the launch of a new home page targeted at b-to-b marketers. The site provides access to white papers, case studies and articles related to b-to-b marketing, newsletters summarizing findings presented at DMA conferences, an online directory of b-to-b service providers, an online bookstore and other information.
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