Draftfcb created “Victimized Bull,” an animated, outraged bovine that laments the loss of its testicles for the Rocky Mountain Oyster Feed, a charity benefit to raise money for the fire department.
Of 1,124 campaigns submitted for the 2007 Echos, 24 won Gold Echos, 51 won Silver, and 55, Bronze. B-to-b campaigns won 10 Gold, 26 Silver and 18 Bronze.
In addition, six campaigns were honored with special awards, which included a new award for search marketing.
The U.S. Postal Service Gold Mailbox Award went to Arc Worldwide/Leo Burnett Advertising of Kuala Lumpur, Malaysia, for a b-to-b and consumer campaign for the Direct Marketing Association of Malaysia. The Henry Hoke Award went to GEKKO of Copenhagen for a b-to-b campaign promoting Hasselblad’s camera equipment for professional photographers.
“Deal or No Deal” host Howie Mandel was emcee of the awards ceremony, held at Chicago’s Union Station.
A list of the award winners can be found at http://www.the-dma.org/cgi/dispannouncements?article=892.