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DMA: Direct marketing revenue declines in Q2, while profits rise

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New York—While direct marketing revenue fell off during the second quarter, the sector still enjoyed growth in profitability, according to the Direct Marketing Association.

The DMA’s new Quarterly Business Review estimated that direct marketers’ aggregate revenue declined about 3.6% on a weighted basis, a measure that adjusts for the size of direct marketing companies responding to the survey. The first quarter experienced a similar decline.

Despite a second straight quarter of soft revenue performance, overall profitability remained robust, the association said, with marketers, agencies and suppliers posting gains.

—Christopher Hosford

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