Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DMA disappointed by postal commission decision

Published on .

New York—The Direct Marketing Association expressed disappointment over the decision by the U.S. Postal Service’s Postal Regulatory Commission on Friday not to revise its recommendation for major postage increases for standard mail flats.

The commission’s decision, issued Friday, establishes a transitional four-month rate reduction of three cents for all standard mail regular flats and two cents for standard regular nonprofit flats.

“Over the past several months, postal officials have heard a loud and clear message from the mailing community that these outrageous rate increases will force catalog and nonprofit mailers to make significant cuts in mailing volumes,” DMA President-CEO John A. Greco Jr. said in a statement. “Giving mailers a ‘summer break’ doesn’t change that fact. Come October—just as companies head into the peak holiday mailing season—the hurt will be on once again.”

—Carol Krol

Most Popular
In this article: