DMA drops legal fight against do-not-call registry

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New York--The Direct Marketing Association said Wednesday it has decided not to pursue any further legal action in response to a federal appellate court ruling last month that upheld the National Do Not Call Registry.

"We have considered our options with legal counsel and teleservices users and suppliers in our broad membership, and have decided not to pursue further litigation regarding the National Do Not Call Registry," DMA President-CEO H. Robert Wientzen said in a statement.

Wientzen said the telemarketing industry is committed to respecting the wishes of those who have placed their telephone numbers on the do not call list.

--Carol Krol

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