New York—Seventy-five percent of marketers said they are bullish about growth prospects for digital and direct marketing, according to the Direct Marketing Association's Quarterly Business Review for the third quarter. The review is conducted is partnership with the Winterberry Group, a management consultancy.
The figure is up slightly from the second-quarter survey, in which 72% of respondents said they were bullish about growth prospects.
When asked to rate their confidence in the growth of digital and direct marketing on a scale of 1 to 5 (with 1 representing low confidence and 5 representing high confidence), respondents gave an average score of 3.91, up slightly from 3.85 in the second quarter.
The latest report was based on an online survey in October of 322 marketers who are members of the DMA.