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BtoB

DMA forges partnership with China Direct Mail Association

Published on .

New York—The Direct Marketing Association is linking up with the China Direct Mail Association to promote global business development using direct mail.

The two groups will share information, statistics and trend forecasts on direct mail, and consult with each other on cross-membership opportunities, guidelines and ethical codes, best practices, consumer and economic research, and strategies for interacting with policymakers.

The China Direct Mail Association is owned by the China Post, the country’s postal service.

—Christopher Hosford

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