New York—The Direct Marketing Association announced that George P. Thacker, VP of the Hartford Financial Services Group, will receive the DMA Financial Services Council’s Marketer of the Year Award.
Thacker is credited with growing the company’s top line through a number of creative direct marketing initiatives, including “the pioneering use of multimedia strategies, such as direct response television and the Internet,” according to the DMA.
National Australia Bank will receive the DMA Financial Services Company of the Year Award. The 148-year-old institution is being recognized for its year-old Corporate Center, which supports its regional businesses in Australia, New Zealand and the U.K. The center helps identify business development opportunities and fosters innovation, the DMA said.
The awards will be presented at the DMA Financial Services Conference that kicks off Sunday in Palm Harbor, Fla.