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BtoB

DMA to honor Wunderman, agency he founded

Published on .

New York--The Direct Marketing Association's Direct Marketing Educational Foundation announced Tuesday it will honor Lester Wunderman and Wunderman, the agency he founded in 1958, during Direct Marketing Days New York in May.

The DMA said Wunderman would receive the inaugural DMEF Vision Award in recognition of his creativity and vision in the direct marketing industry. He is widely credited with having coined the term "direct marketing" in a speech in 1967 as well as creating "bind-in" cards, record clubs and subscription-based consumer products.

Wunderman, the agency, will receive the DMEF Corporate Leadership Award for its contributions to direct and interactive marketing education.

--Carol Krol

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