DMA honors Alan Kraft with insert-media achievement award

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New York—The Direct Marketing Association has awarded Alan Kraft, president of Media Horizons Management, its Individual Achievement Award for “leadership and innovation” in insert media.

DMA’s Insert Media Council, which will present the award Dec. 8 in New York, cited as well as Kraft’s “creative use of innovative and unique formats and non-traditional insert channels.”

Media Horizons Management is the insert media division of direct marketing agency Media Horizons, Norwalk, Conn., which Kraft founded in 1988.

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