The ECHOs honor the best campaigns in terms of strategy and creative, as well as results. Forty-one of the 92 awards had either a b-to-b component or were exclusively b-to-b.
Awards were given in 12 categories, including product manufacturing and distribution, publishing/entertainment, insurance and business and consumer services.
The Diamond ECHO, its top award—went to RMG Target for Diageo Ireland’s “Guinness Relationship Marketing” campaign.
Eighteen gold ECHO winners, 34 silver award winners and 40 bronze winners were honored at the ceremony hosted by TV personality Wayne Brady.