BtoB

DMA Insert Media Council plans b-to-b luncheon

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New York—The Direct Marketing Association's Insert Media Council will hold a b-to-b luncheon June 16 at the Harvard Club in New York. It will feature keynote speakers from Pitney Bowes and True North. The DMA said the event would focus on the effective use of insert media, which is typically associated with consumer advertising, for b-to-b marketing.
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