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BtoB

DMA interactive VP leaves to join NextAction

Published on .

New York—Louis Mastria has resigned as VP-interactive and emerging media at the Direct Marketing Association, a title he held since November, to join NextAction Corp., a Westminster, Colo.-based cooperative catalog database provider.

Mastria will become chief privacy officer and VP-public affairs for NextAction in April and will be based in New Jersey.

Prior to his promotion last November, Mastria had been VP-public and media relations at DMA.

—Carol Krol

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