DMA introduces e-Mail Preference Service

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New York--The Direct Marketing Association, New York, on Monday launched an Internet site that allows people to take themselves off bulk e-mail advertising lists. Dubbed e-Mail Preference Service, the site is modeled after the DMA's existing Telephone Preference Service and Mail Preference Service. The move is aimed at reducing the threat of government intervention into privacy on the Internet. All Internet marketers who comply with the DMA's self-regulatory ``Privacy Promise,'' adopted in July, are required to check the site ( and remove people who have registered from their marketing lists.
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