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BtoB

DMA issues offshoring alert

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New York—The Direct Marketing Association, through its Teleservices Ethics Committee and its Department of Ethics and Consumer Affairs, sent an alert to members on Thursday concerning offshoring. The preemptive move is aimed at avoiding federal legislation regarding offshoring practices.

The DMA stressed the need for self-regulation regarding privacy law compliance, proper training of offshore staff and the use of technology to safeguard data.

As part of the alert, it included a "checklist for action" for offshoring call centers.

—Carol Krol

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