Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DMA launches online PDA service

Published on .

New York-Taking a cue from its for-profit members, the Direct Marketing Association has introduced a feature on its Web site that allows users to download DMA conference dates and events information to electronic calendars or personal digital assistants. The technology, developed by London-based On Board Info Ltd., also lets users download information on local DMA chapters, seminars, councils, special marketing offers and breakout sessions.
Most Popular
In this article: