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DMA lays off dozens in massive cost-cutting move

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New York—The Direct Marketing Association laid off dozens of staffers this week, including several top executives, just days after concluding its annual conference in Las Vegas.

In a statement, the DMA said it undertook the restructuring “to ride out the current economic situation, ensuring we remain strong and capable of continuing to provide outstanding service to our members and customers well into the future.” While the DMA would not officially list the names of those laid off, one DMA staffer confirmed that the list included Peter Johnson, VP-senior economist, strategy, analysis and planning.

At DMA’s annual convention, held Oct. 11-16, the number of attendees browsing the exhibition booths at the Las Vegas Convention Center was considered somewhat light, according to many exhibitors interviewed by BtoB. However, educational sessions appeared to be well-attended.

“We have a tough time in front of us, and are trying to get past this short-term turmoil while reshaping the organization,” said Ramesh Ratan, DMA exec VP-COO.

—Christopher Hosford

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