New York—The Direct Marketing Association Thursday named Robert Allen as its interim president-CEO.
Allen, the former president-CEO of cataloguer and e-commerce company The Vermont Country Store, assumed operational control of the DMA following the resignation last month of John A. Greco.
Allen, a resident of Dorset, Vt., will be based in the DMA's New York headquarters while serving as interim president-CEO.
Greco resigned Jan. 19 after more than five years at the helm of the DMA. The association has formed a search committee to find a full-time president-CEO.
“Direct marketing is in the middle of a period of rapid change," Allen said in a statement. "It will be important to maintain a balance between tried-and-true methods and new concepts like social media and the digital landscape, as I did when guiding The Vermont Country Store as it evolved from strictly traditional media to digital. Successful companies will be the ones who understand and embrace both."
Allen joined The Vermont County Store in 1982 as assistant to the president. He became president in 1994—the first non-family member to lead the company—and retired in 2005. He currently serves as a director for several New England-based companies.