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BtoB

DMA names database award winners

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New York—The Direct Marketing Association on Monday announced the winners of the 2004 NCDM (National Center for Database Marketing) Database Excellence Awards.

The awards will be presented next Monday at the NCDM Conference in Orlando, Fla.

Elliot Marketing Group won the Platinum Award, the top honor, in the Modeling Applications category for its Pittsburgh Cultural Trust Shared Services campaign.

A Silver Award in the B-to-B Applications category went to Relationship Marketing for its SBC Smart Yellow Pages campaign. It was the sole award in the category.

—Carol Krol

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