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BtoB

DMA names marketing technology innovators

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New York—The Direct Marketing Association has named seven companies as winners of its 2012 Innovation Awards for excellence in direct and digital marketing technology. The winners, by category and their solutions, are:
  • Brand, social and content marketing: Centryc Solutions, MeTag/My Experience
  • Campaign and marketing operations management: Emailvision, Campaign Commander Enterprise Edition
  • Database, measurement and attribution: Pitney Bowes Software, Portrait Explorer
  • Digital media marketing: FreeMonee Network, FreeMonee Gift Network
  • Loyalty: United Airlines, United MileagePlus CRM
  • Mobile marketing: RAPP, Toyota Camry campaign, “It's Ready. Are You?”
  • Real-time and trigger marketing: comScore, validated Campaign Essentials (vCE)
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