DMA names Microsoft-MSN marketer of the year

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Chicago—The Direct Marketing Association on Tuesday named Microsoft Corp.’s Microsoft-MSN as its Marketer of the Year for its adCenter campaign as well as its Live Earth project.

DMA President-CEO John A. Greco Jr. said Microsoft won because “it addresses both sides of the marketing equation—consumer and business-to-business—while retaining user-friendly and practical approaches that deliver winning results.”

The adCenter b-to-b campaign featuring Search Master Steve included direct mail and the Internet to promote the use of Microsoft’s search platform to small businesses. The Live Earth project integrated TV, radio and the Web to raise awareness of global warming.

Separately, the DMA inducted Charles D. Morgan, chairman and company leader of Acxiom Corp., and Ronald L. Bliwas, president-CEO of A. Eicoff & Co., a direct response TV agency, into the DMA Hall of Fame.

—Carol Krol

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