BtoB

DMA names Oenning B-to-B Marketer of the Year

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New York—The Direct Marketing Association announced Wednesday that Debbie Oenning, director of Americas marketing for Sterling Commerce, a subsidiary of AT&T, will receive the organization’s B-to-B Marketer of the Year Award.

The award will be presented at a luncheon next Wednesday at the DMA B-to-B Marketing Conference in Orlando, Fla.

Oenning is being recognized for her innovative ideas and contributions to the b-to-b marketing discipline. She has helped guide the enterprise collaboration software company’s sales and marketing program since 2004 and oversaw the launch of Sterling’s “Don’t Blink” campaign.

—Carol Krol

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