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DMA ousts member over privacy issue

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New York--The Direct Marketing Association expelled Sportsman's Market late Wednesday for failing to certify compliance with the DMA's Privacy Promise to American Consumers. It also said it expected Columbia University's Graduate School of Business to be expelled on Nov. 30, and confirmed Portland Newspapers has already been bounced from the trade association for database marketers for the same reason. The Privacy Promise requires marketers to disclose to customers when names and addresses are shared with other marketers, and allow the customer to opt out of such sharing. Though primarily a consumer issue today, privacy issues are expected to grow as a concern for business marketers as widespread Internet trading takes root.
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