DMA predicts direct marketing employment boom

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Employment growth in the direct marketing profession will outpace overall employment growth in the U.S. by almost 400%, according to a report released Wednesday by the Direct Marketing Association, New York. The DMA's Economic Impact study, released in advance of the DMA's 83rd annual conference and exhibition, said employment in direct marketing will increase at an annual rate of 4.7% between 2000 and 2005, compared with an overall employment growth rate of 1.3%, the DMA said. This year, 14.7 million people are employed in direct marketing, including 6.7 million in b-to-b, the DMA said. By 2005, overall direct marketing employment is expected to grow to 18.5 million.
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