×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DMA President-CEO Wientzen to retire next year

Published on .

Most Popular
New York--The Direct Marketing Association announced Tuesday that President-CEO H. Robert Wientzen plans to retire next year after more than seven years at the helm of the trade organization. A search for his replacement, which will be conducted by current and past DMA board members, is under way.

The news comes on the heels of a difficult year for direct marketers, as Wientzen and his staff have dealt with various challenges on the legislative front, particularly regarding telemarketing and e-mail.

Wientzen said he will retire July 1 but has agreed to stay on through the end of next year, if necessary, to smooth the transition. He said he has always told his family he would retire at 65, which he turns next August.

Wientzen previously served as CEO of Advanced Promotion Technologies and before that spent 27 years at Procter & Gamble.

--Carol Krol

In this article: