×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DMA report finds most direct marketers will increase budgets this year

By Published on .

Most Popular
New York—More than half (51.2%) of direct marketers plan to increase their marketing budgets this year, according to the Direct Marketing Association’s Quarterly Business Review.

The report, published in conjunction with Winterberry Group, was based on an online survey of 451 direct marketers conducted in December and January. Just over one-third of marketers plan to keep their budgets flat this year, the survey found.

Also, marketers continue to shift dollars into digital marketing channels, with both e-mail and search showing stable or growing investment in the fourth quarter, compared with the same period in 2008.

The survey also found that 68.3% of direct marketers kept their staffing levels even in the fourth quarter, compared with the third quarter.

In this article: