×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DMA Research Council changes name to Analytics Council

Published on .

Most Popular

New York—The Direct Marketing Association’s Research Council has changed its name to the DMA Analytics Council. The move, announced Tuesday, reflects the council’s expanded focus on advanced analytics, including segmentation, predictive modeling and data mining. "In the past, the Research Council was focused on primary research and direct marketing testing. As direct marketing has progressed, analytical methods and the use of information have become increasingly more sophisticated," said John Carter, council chairman and senior VP of Equifax.

In this article: