Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DMA revises ethical guidelines

Published on .

New York--The Direct Marketing Association on Tuesday said it has adopted revisions to its Guidelines for Ethical Business Practice, which members are expected to follow. The revisions include the addition of new Federal Trade Commission rules and the requirement of compliance with the DMA's Privacy Promise.
Most Popular
In this article: