Ninety-two ECHO awards were presented Tuesday evening at the DMA08 annual conference and exhibition.
International b-to-b campaigns that won Gold ECHO Awards were: Proximity Germanyâ€™s â€śThink Smartâ€ť campaign for Daimler, Proximity Londonâ€™s â€śMeet Mr. Completeâ€ť campaign for the Royal Mail and Shackleton Madridâ€™s â€śThe Way I Amâ€ť campaign for Caja Madrid.
Purchase, N.Y.-based True North, was the sole U.S. b-to-b gold winner. It was recognized for its â€śSpread the Wealthâ€ť referral program on behalf of the local Quorum Federal Credit Union.
DMAâ€™s best-in-show award, the Diamond ECHO, was presented to Shackleton Madrid for its consumer campaign â€śNiger Luxury Club,â€ť helping Action Against Hunger raise money for its projects in Niger.
Another special recognition award, the USPS Gold Mailbox Award, went to Proximity London for its â€śChocolate Letterâ€ť b-to-b campaign on behalf of the Royal Mail, to fight lagging direct mail volume. The award is sponsored by the U.S. Postal Service to honor the use of direct mail in groundbreaking ways.