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DMA’s ECHO Awards dominated by global agencies, campaigns

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Las Vegas—International direct marketing campaigns dominated the Direct Marketing Association’s 2008 International ECHO Awards competition.

Ninety-two ECHO awards were presented Tuesday evening at the DMA08 annual conference and exhibition.

International b-to-b campaigns that won Gold ECHO Awards were: Proximity Germany’s “Think Smart” campaign for Daimler, Proximity London’s “Meet Mr. Complete” campaign for the Royal Mail and Shackleton Madrid’s “The Way I Am” campaign for Caja Madrid.

Purchase, N.Y.-based True North, was the sole U.S. b-to-b gold winner. It was recognized for its “Spread the Wealth” referral program on behalf of the local Quorum Federal Credit Union.

DMA’s best-in-show award, the Diamond ECHO, was presented to Shackleton Madrid for its consumer campaign “Niger Luxury Club,” helping Action Against Hunger raise money for its projects in Niger.

Another special recognition award, the USPS Gold Mailbox Award, went to Proximity London for its “Chocolate Letter” b-to-b campaign on behalf of the Royal Mail, to fight lagging direct mail volume. The award is sponsored by the U.S. Postal Service to honor the use of direct mail in groundbreaking ways.

—Christopher Hosford

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