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DMA's Interactive Marketing Solutions debuts e-mail opt-out

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New York—Interactive Marketing Solutions, a software technology subsidiary of the Direct Marketing Association, announced Tuesday the launch of its new e-mail opt-out service, Cooperative E-Mail Opt-out.

The service gives e-mail marketers a Web-based solution for CAN-SPAM Act compliance.

IMS currently manages the DMA's Mail Preference Service, E-mail Preference Service and Telephone Preference Service, which enable the public to opt out of receiving direct mail, e-mail and telemarketing calls.

The new service will allow direct marketers to "clean" their lists against the Cooperative E-Mail Opt-out's centrally maintained do not e-mail database within hours.

"We're trying to help marketers succeed in spite of all these laws," said IMS CEO Frank Rigano.

—Carol Krol

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