×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DMA's Interactive Marketing Solutions debuts e-mail opt-out

Published on .

Most Popular
New York—Interactive Marketing Solutions, a software technology subsidiary of the Direct Marketing Association, announced Tuesday the launch of its new e-mail opt-out service, Cooperative E-Mail Opt-out.

The service gives e-mail marketers a Web-based solution for CAN-SPAM Act compliance.

IMS currently manages the DMA's Mail Preference Service, E-mail Preference Service and Telephone Preference Service, which enable the public to opt out of receiving direct mail, e-mail and telemarketing calls.

The new service will allow direct marketers to "clean" their lists against the Cooperative E-Mail Opt-out's centrally maintained do not e-mail database within hours.

"We're trying to help marketers succeed in spite of all these laws," said IMS CEO Frank Rigano.

—Carol Krol

In this article: