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BtoB

DMA spearheading outreach strategy

Published on .

New York—The Direct Marketing Association is spearheading an outreach strategy in the face of recent do-not-mail proposals, DMA President-CEO John Greco said Tuesday in his opening remarks at DM Days New York. The basic message of the effort is that keeping the mail channel open and economically viable is vital.

“Our program includes a legislative and regulatory outreach, a PR program for the media, as well as outreach to get DMA members involved and, finally, an outreach to consumers to get them on our side,” he said.

Greco said 15 do-not-mail bills have been introduced this year in 12 states. He said that thanks to the efforts of the DMA and others, none of the bills has been passed.

“That’s something we’ll have to accomplish over and over again, state by state, year after year,” he said.

—Carol Krol

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