Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DMA study: Despite slowdown, catalog sales expanding

Published on .

Boston--Despite the economic downturn, b-to-b catalog sales are showing modest growth this year, according to a report released by the Direct Marketing Association at its 18th Annual Catalog Conference & Exhibition. Business-to-business catalog sales are on track to reach $46.7 billion in 2001, up 9% over 2000's $42.8 billion figure. Sales are projected to expand 7% to $50.1 billion in 2002. "Although some individual companies are experiencing difficulty, the catalog industry continues to grow at a healthy pace," said H. Robert Wientzen, DMA president-CEO.
Most Popular
In this article: