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DMA study: Web marketers benefiting from interactive media

Published on .

New York--A new Direct Marketing Association study reveals that Internet marketers are getting greater benefits from the use of interactive media than they did in 1999. The report, ``The DMA's State of the Interactive eCommerce Marketing Industry,'' shows 56% of Web marketers are reaping cost savings by using interactive media, up from 37% in 1999. Fifty-two percent, meanwhile, said they are saving time by using interactive media, up from 39% in 1999. Also, 46% said they are seeing increased revenues, up from 35% in 1999.
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