×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

DMA study: Web marketers benefiting from interactive media

Published on .

New York--A new Direct Marketing Association study reveals that Internet marketers are getting greater benefits from the use of interactive media than they did in 1999. The report, ``The DMA's State of the Interactive eCommerce Marketing Industry,'' shows 56% of Web marketers are reaping cost savings by using interactive media, up from 37% in 1999. Fifty-two percent, meanwhile, said they are saving time by using interactive media, up from 39% in 1999. Also, 46% said they are seeing increased revenues, up from 35% in 1999.
Most Popular
In this article: