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DMA submits comments opposing 'do-not-e-mail' proposal

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New York--The Direct Marketing Association on Thursday submitted written comments to the Federal Trade Commission opposing the do-not-e-mail registry proposal the FTC is studying as an extension of the CAN-SPAM Act of 2003.

The DMA said that while it supports the federal anti-spam legislation, it "believes that a no-e-mail registry will do absolutely nothing to reduce spam" and that it will "impede the growth of legitimate e-commerce." It also said it is "naïve" to assume spammers would obey the new list.

"Only one thing is for certain," said H. Robert Wientzen, president-CEO of the DMA. "If the FTC is forced to create a do-not-e-mail list, it will not be a do-not-spam list."

The DMA also noted that such a list would "create significant privacy and security risks" and unrealistic expectations that spam would be eradicated.

The DMA predicts small businesses would be affected significantly by a do-not-e-mail list, citing net revenue losses of an estimated $3.9 billion, which is more than double the losses expected at larger companies.

--Carol Krol

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