The DMA said that while it supports the federal anti-spam legislation, it "believes that a no-e-mail registry will do absolutely nothing to reduce spam" and that it will "impede the growth of legitimate e-commerce." It also said it is "naÃ¯ve" to assume spammers would obey the new list.
"Only one thing is for certain," said H. Robert Wientzen, president-CEO of the DMA. "If the FTC is forced to create a do-not-e-mail list, it will not be a do-not-spam list."
The DMA also noted that such a list would "create significant privacy and security risks" and unrealistic expectations that spam would be eradicated.
The DMA predicts small businesses would be affected significantly by a do-not-e-mail list, citing net revenue losses of an estimated $3.9 billion, which is more than double the losses expected at larger companies.