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BtoB

DMA taps business and strategic development head

Published on .

New York-In a move that underscores its ongoing, aggressive expansion, the Direct Marketing Association has hired David Smith as VP-business and strategic development, a new position. Smith, an 18-year veteran of direct marketing, was formerly CMO of Prefer Network, a New York-based database marketing company. Smith's first charge will be to build benefits for the DMA's b-to-b members, according to a DMA statement. "Business-to-business direct marketing generated an estimated $792.8 billion in sales during 2000 and is growing at almost twice the growth rate of total U.S. b-to-b sales," said DMA president-CEO H. Robert Wientzen, in the statement
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