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BtoB

DMA taps MoreVisibility’s Wetzler for search council membership chairman

Published on .

New York—The Direct Marketing Association has appointed Andrew Wetzler, president and co-founder of MoreVisibility, a search engine marketing company, as the membership chairman of its Search Engine Marketing Council. Members of the council include marketers, search engines and media companies. “Search marketing is being more widely embraced as a crucial element of an effective integrated marketing mix,” Wetzler said. “Serving on DMA’s SEMC will allow me to help drive the segment’s growth and maximize its potential as one of the leading direct marketing channels.”
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