New York--The Direct Marketing Association on Wednesday will introduce a redesigned Web site at www.thedma.org. The new site is reorganized by topic and industry segment, the DMA said. Users will be able to personalize the DMA homepage according to their preferences. The newly designed site also will enable easier and more accurate searches. The DMA said features to be added in the near future include improved navigation, as well as a request-for-proposal (RFP) tool that will link marketers and suppliers.