DMA urges members to fight California bill

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New York--The Direct Marketing Association is urging its members to fight privacy legislation being proposed in California that the association says "could have a significant impact on the economy and the direct and interactive marketing industry." Senate bill (S.B. 27), if passed, would require companies to disclose to consumers all of the data they've collected on them, as well as the names and addresses of all third parties that have access to that information. It is unclear whether the bill would affect b-to-b lists. The DMA recommends members to contact State Sen. Liz Figueroa, who introduced the legislation.
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