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BtoB

Doctors' portal adds 2 brand veterans

Published on .

New York--Medsite.com, a provider of Internet support services for doctors' offices, announced Thursday it has hired executives from Schering-Plough and Procter & Gamble to manage marketing. Named senior VP-corporate marketing, Tom Feitel, 46, joins the start-up from a VP of sun-care products marketing at Schering-Plough Healthcare Products. Coming from Procter & Gamble's health care division, Patty Klingbiel, 31, is now senior marketing director of acquisition/loyalty and public relations at Medsite. Company CEO Sundeep Bhan said in a statement the appointments will enable Medsite to differentiate itself in an already-crowded Internet health care market.
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