Domtar debuts ‘Paper Because' ad campaign

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Charlotte, N.C.—Domtar Corp., a paper manufacturer, next week will debut a global ad campaign called “Paper Because.” The integrated campaign was created by Eric Mower & Associates, Charlotte, N.C., and is designed to show how paper is sustainable, personal and purposeful.

Print ads will run in publications including Fast Company, The New York Times and The Wall Street Journal. The campaign also includes online banner ads and videos. The budget was undisclosed.

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