×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Don Scales, iCrossing

Published on .

What: President-CEO

What: iCrossing, Scottsdale, Ariz.

Why: Scales helped transform iCrossing from the largest search marketing agency in the world into one of the largest independent digital marketing agencies, forming a partnership this spring to develop and manage search marketing campaigns for international brands in Russian markets. His commitment to building the agency's measurement technology has been received well by Fortune 500 companies demanding a demonstrated ROI on their marketing spend in a down economy.
Most Popular
In this article: