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Don Scales, iCrossing

Published on .

What: President-CEO

What: iCrossing, Scottsdale, Ariz.

Why: Scales helped transform iCrossing from the largest search marketing agency in the world into one of the largest independent digital marketing agencies, forming a partnership this spring to develop and manage search marketing campaigns for international brands in Russian markets. His commitment to building the agency's measurement technology has been received well by Fortune 500 companies demanding a demonstrated ROI on their marketing spend in a down economy.
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