×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Donald J. MacDonald, Intel Corp.

Published on .

What: VP-sales and marketing group, general manager-global marketing Where: Intel Corp., Santa Clara, Calif. Why: MacDonald is responsible for driving Intel’s brand image, reputation and marketing worldwide. Under his direction, Intel introduced the b-to-b component of its “Multiply” campaign in January, promoting the multitasking capabilities of Intel’s products. Intel has rolled out several Web 2.0 marketing initiatives this year, including online videos on YouTube.com and live chat in banner ads.
Most Popular
In this article: