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Donald J. MacDonald, Intel Corp.

Published on .

What: VP-sales and marketing group, general manager-global marketing Where: Intel Corp., Santa Clara, Calif. Why: MacDonald is responsible for driving Intel’s brand image, reputation and marketing worldwide. Under his direction, Intel introduced the b-to-b component of its “Multiply” campaign in January, promoting the multitasking capabilities of Intel’s products. Intel has rolled out several Web 2.0 marketing initiatives this year, including online videos on YouTube.com and live chat in banner ads.
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