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BtoB

Donald J. MacDonald, Intel Corp.

Published on .

What: VP-sales and marketing group, director-global marketing

Where: Intel Corp., Santa Clara, Calif.

Why: MacDonald is responsible for driving Intel's brand image, reputation and marketing worldwide. Under his direction, Intel this year launched "IT Utopia," a global campaign aimed at IT decision-makers. Intel has also been aggressive in using Web 2.0 technologies, including Second Life, social networking, viral videos, blogs and live chat in banner ads.

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