Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Donald J. MacDonald, Intel Corp.

Published on .

What: VP-sales and marketing group, director-global marketing

Where: Intel Corp., Santa Clara, Calif.

Why: MacDonald is responsible for driving Intel's brand image, reputation and marketing worldwide. Under his direction, Intel this year launched "IT Utopia," a global campaign aimed at IT decision-makers. Intel has also been aggressive in using Web 2.0 technologies, including Second Life, social networking, viral videos, blogs and live chat in banner ads.

Most Popular
In this article: