×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Donnelley partners with Xchange

Published on .

Most Popular
Boston--Xchange Inc. said Monday it has signed a marketing alliance with Donnelley Marketing. Under terms of the deal, Donnelley will resell Xchange's e-mail marketing software as part of its corporate customer relationship management services. The deal means that Donnelley Marketing, Omaha, Neb., will sell e-mail marketing services alongside telemarketing, print and Internet direct marketing services. The Donnelley deal accelerates momentum for Xchange, Boston, which already has about 250 corporate clients. With Donnelley aboard, Xchange has signed deals with virtually every major direct marketing provider, including Axciom, Epsilon and EDS. The company's software, called Xchange Dialogue for eMessaging, allows marketers to develop campaigns in 21 languages, deliver messages in real-time and monitor responses.
In this article: