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BtoB

Donovan Neale-May, CMO Council

Published on .

Most Popular
What: Executive director
Where
: CMO Council, Palo Alto, Calif.
Why
: May is the director of a global affinity network of more than 3,000 marketing executives. At the CMO Summit late last year, he said that too many marketers are still locked into traditional programs, such as trade show booths and e-mail blasts, that don’t show them what their customers want or allow them to segment their markets.
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