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BtoB

Doran joins Media6° as founding CEO

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New York—Joe Doran, has been named CEO of Media6°, a start-up that provides analytics and insights to help advertisers capitalize on the growth of social media.

Doran was previously general manager of advertising strategy and product management for Microsoft Digital Advertising Solutions. Funded by Contour Venture Partners and Coriolis Ventures, Media6° will use patent-pending algorithms to produce audience analytics based on the “birds of a feather flock together” concept.

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