BtoB

Doremus to create cultural anthropology offering

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New York—B-to-b agency Doremus has hired Emma Gilding as executive director to create a cultural anthropology offering for the Omnicom/DAS network. Gilding was previously senior partner, executive director worldwide at Ogilvy New York, where she created the Discovery Group, a market research offering. In her new position, she will develop a consulting capability based on a panel of experts that will provide insight into consumer purchasing decisions, online behavior and corporate cultures.
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