Doremus/‘Financial Times’ study finds C-level executives prefer print over online

Published on .

Most Popular
New York—New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis. The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia. According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads. The study also found that 60% of executives turn to print when they want in-depth analysis. When asked to respond to the statement, “Print media are becoming obsolete,” 73% of senior executives disagreed
In this article: