The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia.
According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads.
The study also found that 60% of executives turn to print when they want in-depth analysis.
When asked to respond to the statement, ‚ÄúPrint media are becoming obsolete,‚ÄĚ 73% of senior executives disagreed.
Only 29% of executives agreed with the statement ‚ÄúThe Internet meets all my information needs.‚ÄĚ